Leadership Team

Leadership Team

Samir Jasuja

Samir Jasuja

Managing Director & CEO

Samir Jasuja is a seasoned entrepreneur with over three decades of experience in real estate finance and data analytics. As the Founder and CEO of PropEquity, he has transformed India’s real estate landscape by establishing a leading data and analytics platform that empowers developers, investors, and financial institutions to make data-driven decisions, fostering transparency and driving growth across the sector. Under his leadership, the group has diversified into valuation services through PropEdge (propedge.in) and will begin operations in the Middle East through a joint venture called PropEquity Middle East (propequityme.com), reinforcing its position as a trusted partner in real estate intelligence.

In the public realm, Samir is a renowned thought leader and media contributor. He has co-anchored over 700 episodes of The Property Show on NDTV and First Time Home Buyer on CNBC. Most recently, he launched his own YouTube channel, ‘Samir Jasuja-PropEquity,’ to share expert insights on the real estate sector. He has also provided strategic guidance to organizations such as the Indian Army’s housing division (2019) and the Ministry of Housing and Urban Affairs’ committee on “Legacy Stalled Real Estate Projects” (2023). His collaborations with global institutions, including IIM Bangalore, Wharton Business School and Imperial College London, for research endeavors, along with his active participation in industry forums, further underscore his commitment to creating value in India’s real estate ecosystem.

Samir holds an MBA in Finance from the Fore School of Management and a Bachelor’s degree in Commerce from Shaheed Bhagat Singh College, New Delhi.

Vaishali Jasuja

Vaishali Jasuja

Executive Director - Client Engagement

Vaishali has played an integral role in the creation and development of PropEquity, P E Analytics’ advanced online search platform for data and analytics covering the Indian Real Estate Industry. As Executive Director on the Board of Propequity and heading Client Engagement, Vaishali is responsible for client servicing including revenue protection.

Prior to P E Analytics, Vaishali was a driving the marketing, brand strategy development and execution for MNC’s in the domain of FMCG, Insurance and Brand Development. As a core member of the marketing team, Vaishali developed brand strategy and marketing solutions for the successful achievement of market share and profitability targets.

Vaishali has a combined experience of 25 years in Real Estate Research and Brand Marketing. Academically, she earned an MBA with distinction and is a Biomedical Engineer, from the University of Mumbai.

Pooja Verma

Pooja Verma

Executive Director

Pooja Verma is an accomplished professional with 28 years of experience in data management and real estate analytics. She has been a key member of PropEquity since its inception in 2006, contributing significantly to the development of the company’s data processes, teams, and technology infrastructure. As Executive Director of Operations, Pooja leads the Data Operations Team, overseeing data management across various verticals, including residential, commercial, transaction, and construction industry data. Her leadership has been instrumental in making PropEquity the largest data and analytics platform in India’s real estate sector.

Pooja has been involved in several high-impact projects throughout her career. She has played a vital role in managing data for PropEquity’s Business Intelligence Platforms, overseeing the tracking of commercial transaction data across major cities, and integrating RERA data into the platform. Additionally, she contributed to the evaluation of property nominations for the NDTV Property Awards, presenting them to the jury. Through her work, Pooja ensures the accuracy, timeliness, and comprehensiveness of the company’s data, providing invaluable insights to industry leaders.

Before joining PropEquity, Pooja held client servicing and content development roles with Sterling Holiday Resorts (I) Ltd and E-Realty Dot Com (P) Ltd. She holds an MBA from ICFAI and is deeply committed to advancing the field of real estate analytics.